方正璽
世新大學口語傳播暨社群媒體學系專任副教授
Fang, C. H., Lin, J. Y., & Lin, T. M. Y. (2024, Sep). Exploring the impact of AI-translated hotel reviews: the roles of reviewer nationality, cosmopolitanism, and review dispersion. Asia Pacific Journal of Tourism Research, Pre-publish, 1-16. (SSCI, Q1)
方正璽、郭仁心 (2023)，探討獎勵方案之品牌承諾效果，電子商務學報，第25卷，第3期，p.309-338（TSSCI核心期刊）
方正璽、楊閔涵、林孟彥 (2023)，誰愛看AI翻譯評論？調節焦點與解釋水平理論之觀點，觀光休閒學報，第29卷，第1期，p.95-124（TSSCI核心期刊）
方正璽、羅楹茹、林孟彥（2023），抗而不拒-降低推薦獎勵計畫中之抗拒心理，台灣管理學刊，第23卷，第2期，p.25-49（獲2024年度最佳論文獎）
方正璽、蘇子瑜、林孟彥 (2022)，從社群網絡圖譜探討後設知覺對推薦獎勵計畫之影響，管理評論，第41卷、第4期，p.21-42（TSSCI核心期刊）
方正璽、李佳羚、林孟彥 (2022)，分數重要還是人氣重要？自我建構對消費者觀看餐廳評論線索之影響，觀光休閒學報，第 28 卷、第 1 期， p. 97-126. （TSSCI核心期刊）
Fang, Cheng-Hsi (2017), Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go, American Journal of Data Mining and Knowledge Discovery, 2(4), p.109-113.
李皇照、方正璽、吳欣穎 (2017)，臺灣水果契約產銷調查資料分析，農產運銷半年刊，第156卷，p.1-17.
李皇照、方正璽、吳欣穎 (2017)，台灣水果外銷供應鏈之探討–以芒果外銷日本為例，農產運銷半年刊，第155卷，p.9-22.
Lin, Y.-H., C.-L. Hsu, M.-F. Chen, Cheng-Hsi Fang (2017), New gratification for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology, Telematics and Informatics, 34(4), p382-397.
邱玉葉、方正璽、梅玉貞 (2016)，桃園市免費市民公車滿意度調查報告，健行學報，第36卷、第一期，P.33-58.
李皇照、方正璽、吳欣穎 (2016)，中國生鮮農產品流通體系之發展與現況，農產運銷半年刊，第153期，P.39-54.
李皇照、方正璽、吳欣穎 (2015)，中國水果生產與貿易發展之分析，農產運銷半年刊，第152期，P.1-16.
李皇照、方正璽、吳欣穎 (2015)，中國蔬菜產銷發展趨勢分析，農產運銷半年刊，第151期，P. 38-54.
Lin, Y. H., Fang, C. H., and Hsu, C. L. (2014), Determining uses and gratifications for mobile phone apps, Future Information Technology, Lecture Notes in Electrical Engineering, Vol. 309, pp.661-668. (EI)
方正璽、黃月春、李皇照 (2013)，從案例看台灣農產品品牌行銷之困境與發展，國際商經評論，第4期，P. 53-82.
Fang, Cheng-Hsi (2013), An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context, Business Management and Strategy, 4(1), 86-96.
Fang, Cheng-Hsi, Yueh-Chuen Huang, Yu-Yeh Chiu (2013), The Shift to Home Meal Replacement Consumption in Convenience Stores, Journal of Food Studies, 2(1), 1-12.
Yimiao Chen, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2013), Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective, Journal of Research in Interactive Marketing, 7(1), 57 – 77. (INSPEC in EI)
Fangyi Liu, Sue-Ting Chang, Cheng-Hsi Fang, and Tom M.Y. Lin (2012), Word-of-Mouth Effect of Aboriginal Cultural Products Purchase Behavior in Taiwan, International journal of psychology, 47(SI), 179-179. (SSCI)
Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2012), Understanding Word-of-Mouth in Counterfeiting, Psychology, 3(3): 289-295.
Fang, Cheng-Hsi, Hui-Hua Ou-Yang, and Yu-Yeh Chiu (2012), An Exploratory Study of Online Negative Word-of-Mouth Communication, Journal of Ching-Yun University, 32(1): 29-43.
Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), Product Types and Word of Mouth: A dyadic Perspective. Journal of Research in Interactive Marketing, 5 (2/3): 189-202. (INSPEC in EI)
Chiu, Yu-Yeh, Cheng-Hsi Fang (2011), Effects of Popularity Claim on Ad Believability and Brand Attitude: The Moderating Roles of Advertiser Reputation and Skepticism, Journal of Ching-Yun University, 31(4): 1-18.
方正璽、林芳羽 (2010), 網路上的暴力正義–人肉搜尋的現象與探討，資訊與管理科學期刊，第3卷，第2期, P.23-35.
Fang, Cheng-Hsi and Hwang-Jaw Lee (2009), Food-Related Lifestyle Segments in Taiwan: Application of the FRL Instrument, American Journal of Applied Sciences, 6 (12): 2036-2042. (INSPEC in EI)
Huang, Yueh Chuen, Cheng-Hsi Fang, and Hwang-Jaw Lee (2009). The Role of Service Elements in Artistic Experience Delivery, Social Behavior and Personality, 37 (7), 933-940. (SSCI)
李皇照、方正璽 (2008)，台灣地區主食消費偏好結構轉變之驗証，農業與經濟，第40期，P.45-70. (TSSCI)
114學年度 國科會 科普活動:AI時代的思維修煉―探索學習阻力(計畫主持人)
114學年度 教育部教學實踐計畫 從反思到洞見:AI輔助之學習覆盤教學創新研究(計畫主持人)
114學年度 國科會大專生計畫 AI搜尋與認知卸載:生成式AI是否改變學生的知識內化與應用能力(指導老師)
114學年度 青年署 照亮雨林計畫〜LongPelutan (8/9~8/17)(指導老師)
113學年度 教育部教學實踐計畫 AI強化框架學習:創新 AI於行銷企劃教學之應用(計畫主持人)
112學年度 國科會 Web3社群媒體使用意圖與訊息傳遞之研究(計畫主持人)
112學年度 青年署 FSC永續森林經營推廣計畫(9/2~11/5)(指導老師)
112學年度 青年署 桐林生活環保營(2/6~2/8)(指導老師)
111學年度 僑委會 聽僑生說故事2023年僑生短片徵選比賽(協同主持人)
111學年度 教育部教學實踐計畫 建立視覺化學習地圖以提升學生自我效能與學習成效(計畫主持人)
111學年度 校內補助計畫 區塊鏈社群媒體之探索性研究(計畫主持人)
111學年度 好好聽FM 好好聽FM產學合作計畫(協同主持人)
109學年度 美勢科技 大學生國際觀與口語訓練產學合作(計畫主持人)
109學年度 校內補助計畫 探討獎勵方案之品牌承諾效果(計畫主持人)
Fang, Cheng-Hsi (2017), Chinese Individualist Travels in Taiwan: Must Go VS. Want to Go, American Journal of Data Mining and Knowledge Discovery, 2(4), p.109-113.
李皇照、方正璽、吳欣穎 (2017)，臺灣水果契約產銷調查資料分析，農產運銷半年刊，第156卷，p.1-17.
李皇照、方正璽、吳欣穎 (2017)，台灣水果外銷供應鏈之探討–以芒果外銷日本為例，農產運銷半年刊，第155卷，p.9-22.
Lin, Y.-H., C.-L. Hsu, M.-F. Chen, Cheng-Hsi Fang (2017), New gratification for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology, Telematics and Informatics, 34(4), p382-397.
邱玉葉、方正璽、梅玉貞 (2016)，桃園市免費市民公車滿意度調查報告，健行學報，第36卷、第一期，P.33-58.
李皇照、方正璽、吳欣穎 (2016)，中國生鮮農產品流通體系之發展與現況，農產運銷半年刊，第153期，P.39-54.
李皇照、方正璽、吳欣穎 (2015)，中國水果生產與貿易發展之分析，農產運銷半年刊，第152期，P.1-16.
李皇照、方正璽、吳欣穎 (2015)，中國蔬菜產銷發展趨勢分析，農產運銷半年刊，第151期，P. 38-54.
Lin, Y. H., Fang, C. H., and Hsu, C. L. (2014), Determining uses and gratifications for mobile phone apps, Future Information Technology, Lecture Notes in Electrical Engineering, Vol. 309, pp.661-668. (EI)
方正璽、黃月春、李皇照 (2013)，從案例看台灣農產品品牌行銷之困境與發展，國際商經評論，第4期，P. 53-82.
Fang, Cheng-Hsi (2013), An Exploratory Study on the Adaptive Word-of-Mouth Communication in Seeker-initiated Context, Business Management and Strategy, 4(1), 86-96.
Fang, Cheng-Hsi, Yueh-Chuen Huang, Yu-Yeh Chiu (2013), The Shift to Home Meal Replacement Consumption in Convenience Stores, Journal of Food Studies, 2(1), 1-12.
Yimiao Chen, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2013), Understanding the Effectiveness of Word-of Mouth: An Elasticity Perspective, Journal of Research in Interactive Marketing, 7(1), 57 – 77. (INSPEC in EI)
Fangyi Liu, Sue-Ting Chang, Cheng-Hsi Fang, and Tom M.Y. Lin (2012), Word-of-Mouth Effect of Aboriginal Cultural Products Purchase Behavior in Taiwan, International journal of psychology, 47(SI), 179-179. (SSCI)
Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, and Tom M. Y. Lin (2012), Understanding Word-of-Mouth in Counterfeiting, Psychology, 3(3): 289-295.
Fang, Cheng-Hsi, Hui-Hua Ou-Yang, and Yu-Yeh Chiu (2012), An Exploratory Study of Online Negative Word-of-Mouth Communication, Journal of Ching-Yun University, 32(1): 29-43.
Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), Product Types and Word of Mouth: A dyadic Perspective. Journal of Research in Interactive Marketing, 5 (2/3): 189-202. (INSPEC in EI)
Chiu, Yu-Yeh, Cheng-Hsi Fang (2011), Effects of Popularity Claim on Ad Believability and Brand Attitude: The Moderating Roles of Advertiser Reputation and Skepticism, Journal of Ching-Yun University, 31(4): 1-18.
方正璽、林芳羽 (2010), 網路上的暴力正義–人肉搜尋的現象與探討，資訊與管理科學期刊，第3卷，第2期, P.23-35.
Fang, Cheng-Hsi and Hwang-Jaw Lee (2009), Food-Related Lifestyle Segments in Taiwan: Application of the FRL Instrument, American Journal of Applied Sciences, 6 (12): 2036-2042. (INSPEC in EI)
Huang, Yueh Chuen, Cheng-Hsi Fang, and Hwang-Jaw Lee (2009). The Role of Service Elements in Artistic Experience Delivery, Social Behavior and Personality, 37 (7), 933-940. (SSCI)
李皇照、方正璽 (2008)，台灣地區主食消費偏好結構轉變之驗証，農業與經濟，第40期，P.45-70. (TSSCI)
